Coaching, not financial advice
~75% of tradersquit in 90 days.
Discentra calls them before they do.
An AI coaching phone call placed within 5 seconds of a behavioural trigger. Not financial advice.
The Discentra explainer
The usual retention fixes
Discentra is a B2B AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. It detects behavioural triggers like tilt, revenge trading, and overleveraging in real time, then places an automated coaching call to the trader within 5 seconds. Performance coaching, not financial advice.
None of them is a phone call in the minutes after a loss.
Discentra is built to make that call.
Detect. Call. Coach.
Three steps from a trigger in the trade data to a coaching call.
01
Detect
<100ms
Tilt, revenge trading, overleveraging. Six behavioural triggers monitored in real time.
02
Call
<5 seconds
AI coaching call placed automatically to your trader's phone.
03
Coach
About 4 min
Performance coaching matched to the moment. Four AI personas. Never financial advice.
Discentra Coach
AI voice coaching call...
0:00
What your trader hears
An example of the coaching that follows the AI disclosure at the start of every call.
“I noticed your trading pattern changed in the last 10 minutes. Five trades in quick succession after a loss. Let’s talk about what’s happening.”
Not financial advice. Performance coaching, like a sports psychologist calling a player mid-game.
The AI coaches. The trader decides.
Built for the institutions losing traders
Three segments, one problem, and the same response in each: a call within 5 seconds of the trigger.
Designed for FCA-regulated brokers, funded-account prop firms, and tier-2 crypto exchanges
Institution after institution had the same blind spot. They spend thousands acquiring traders and have no way to reach one in the minutes after a bad loss.
Deinde Alubankudi
Founder, Discentra
3
Market segments
1
Blind spot
What’s churn actually costing you?
Enter your numbers and see the cost of inaction.
Discentra working estimate: 10 to 15% a month
You lose roughly
0traders/year
Built for speed
The design, in four numbers.
<5s
Trigger to call
<100ms
Engine detection
6
Behavioural triggers
3
Segments built for
What institutions ask us most
And what we tell them.
A 90-day pilot, judged on what your traders do after each warning sign. The test is the same for every firm and is set out in a written plan before go-live. If the numbers don't move, the conversation is over.
REST API integration, with no changes to your trading platform. Your system sends each trade event to our API: seven fields, with no prices and no trade direction. The timeline is agreed in the pilot plan.
Our position is no: this is performance coaching, like a sports psychologist for traders. We don't recommend trades, predict prices, or manage positions. Each firm confirms the classification for its own jurisdiction.
Nowhere until a data processing agreement is signed, and then only to the sub-processors it lists. The platform is built to encrypt call recordings with AES-256 and to complete erasure requests within 30 days.
They can, at any time. Until they do, each call is built to offer a pause before the next trade, never to force one.
No. Coaching, not control. The trader always decides.
Surgery, aviation and sport build in support
for the moment of pressure.
A surgeon can get peer support mid-operation. An airline pilot trains in crew resource management. An athlete can have a psychologist on the sideline.
With Discentra, a trader on tilt gets a coaching call.
Evidence
The research behind the design
The four quotes below are published findings on loss rates, stress and retention. None of them tests coaching itself: that is what a pilot with your own traders measures.
74-89%
of retail CFD accounts lost money
ESMA, 2018 (pre-intervention)
~75%
of retail traders quit in 90 days
Widely repeated working number, not regulator-published
4 min
the window we design for, trigger to next trade
Our operational construct, not a measured figure
30-85%
profit lift from a 5% cut in defections, in three businesses
Reichheld & Sasser, HBR, 1990
NCAs' analyses on CFD trading across different EU jurisdictions shows that 74-89% of retail accounts typically lose money on their investments, with average losses per client ranging from €1,600 to €29,000.
In context
In the national data ESMA published in 2018, before its own leverage caps, most retail CFD accounts lost money. Whether your losing traders leave or stay shows in your own data.
A trader's cortisol rises with both the variance of his trading results and the volatility of the market.
In context
Trading stress can be measured in the body. Over eight business days, the cortisol of 17 male traders on one London floor rose with the swings in their results and in the market.
Participants became more risk-averse.
In context
Cambridge researchers raised cortisol in 36 volunteers to levels previously observed in traders. Kept raised for eight days, it made the volunteers more risk-averse; a single dose had no significant effect.
Reducing defections by just 5% generated 85% more profits in one bank's branch system, 50% more in an insurance brokerage, and 30% more in an auto-service chain.
In context
Retention maths is not a soft initiative. Run the same sum on your own numbers: what would a 5% cut in defections be worth?
Sources & full citations
- Coates, J. M. and Herbert, J. (2008). Endogenous steroids and financial risk taking on a London trading floor. Proceedings of the National Academy of Sciences, 105(16), 6167-6172. pnas.org/doi/abs/10.1073/pnas.0704025105
- Kandasamy, N., Hardy, B., Page, L., Schaffner, M., Graggaber, J., Powlson, A. S., Fletcher, P. C., Gurnell, M. and Coates, J. (2014). Cortisol shifts financial risk preferences. Proceedings of the National Academy of Sciences, 111(9), 3608-3613. pnas.org/doi/10.1073/pnas.1317908111
- ESMA (2018). ESMA agrees to prohibit binary options and restrict CFDs to protect retail investors. Press release, 27 March 2018. esma.europa.eu
- Reichheld, F. F. and Sasser, W. E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Review, September-October 1990. The 85% figure comes from one bank's branch system; across the three businesses the article reports, the range is 30% to 85%. hbr.org/1990/09/zero-defections-quality-comes-to-services
Discentra is a behavioural coaching platform for financial institutions. Coaching, not financial advice.
Your traders aren't getting this call. Yet.
We'll come prepared with your numbers.